Content design: what is it?

So, what is content design exactly? Well, that can be a tricky question. Content design may take on different forms depending on the industry, company size, products, and customers.

High-level content design leverages a customer-first approach to content. Always keeping in mind three things - (1) The person who is using the product, service, or solution. (2) Where along their journey they come into contact with your brand. (3) What are they thinking, feeling, and doing at the time of interaction?